Get first-timers into your club or shop
SoftStart Tri sends beginners looking for a first sprint. Free club listings. Featured shop spots with a click guarantee.
Club: Free listing + badge
$0
Always free for USAT/RRCA clubs and beginner groups.
- Free listing on Clubs & Shops
- SoftStart beginner-friendly badge if you run newbie swims, no-drop rides, or couch-to-sprint support
- Shown near nearby race pages
Shop: Featured listing
$19/mo founding x 3
Then $39/shop/month.
- Featured on Clubs & Shops + nearby race train-with panels
- Callout for fittings, rentals, newbie clinics
- Tracked SoftStart UTM links
- Risk reversal: under 25 unique clicks in a paid month, next month free
Race director?
$29/mo founding x 3
- Featured on home + state page
- 50 unique click guarantee or next month free